Size guide

What size sticker do I need?

Use this guide to choose the right size for your product, surface and application — with real-world examples and our most popular recommendations.

Visual reference

Round sticker sizes at a glance

All sizes shown to scale relative to each other.

25
25mm
Tiny seal
38
38mm
Small label
50mm
50mm Popular
Product label
63mm
63mm
Bottle cap
75mm
75mm
Box seal
100mm
100mm
Laptop sticker

All sizes available as round, square, oval, rectangle or any custom die cut shape

By application

Recommended sizes for common uses

🫙
Jar & bottle labels
Round jar lids: 50–63mm
Bottle side labels (oval): 75×50mm
Tall bottle labels (portrait oval): 90×120mm
Small preserves jar: 38–50mm round
📦
Packaging & box seals
Small box seal: 38–50mm round
Medium mailer seal: 50–63mm round
Large gift box seal: 75–100mm round
Square seal: 50×50mm square
💻
Laptop & device stickers
Small accent sticker: 50–75mm
Standard laptop sticker: 75–100mm
Large feature sticker: 100–150mm
Phone case sticker: 50–75mm
🛍️
Retail & brand stickers
Price tag: 20–35mm
Logo sticker (giveaway): 50–75mm
Brand badge: 75–100mm
Large promo sticker: 100–150mm
✉️
Envelope & stationery seals
Small envelope seal: 25–38mm round
Standard envelope seal: 38–50mm round
Wedding envelope seal: 38–50mm round
Wax seal alternative: 25–38mm round
🍾
Drinks & beverage labels
Beer can side: 70×100mm rectangle
Wine bottle: 90×120mm portrait oval
Gin / spirits: 80×100mm portrait oval
Water bottle: 90×60mm oval or wrap
Shapes

Which shape should I choose?

Every shape is available in any size. Here's how to choose.

Round
The most versatile shape. Works on any surface, suits any brand, the most popular choice for product labels and packaging seals.
From £7.99 for 25
Square
Clean geometric look. More space for text-heavy designs. Popular with modern, minimal brands and information-dense product labels.
From £7.99 for 25
🥚
Oval
The classic label shape. Heritage and artisan feel — ideal for wine, jam, preserves, spirits and craft food products.
From £7.99 for 25
Holographic
Any shape in rainbow shimmer vinyl. For artist merch, premium giveaways and special releases that need to stand out.
From £14.99 for 25
Full reference

Complete size reference table

Common sizes and their typical applications across all product types.

SizeShapeCommon useStarting price
25mmRoundTiny seals, inside packaging, envelope closures£7.99 / 25
38mmRoundSmall product labels, bottle tops, gift tags£7.99 / 25
50mm Most popularRound / SquareProduct labels, jar lids, brand stickers, packaging seals£7.99 / 25
50×30mmOvalSmall jar side labels, price tags£7.99 / 25
63mmRoundLarger jar lids, bottle caps, box seals£8.99 / 25
75mmRound / SquareMailer seals, laptop stickers, gift wrap stickers£9.99 / 25
75×50mm Popular ovalOvalBottle side labels, 250ml jar labels£8.99 / 25
90×60mmOvalStandard bottle labels, wine-style labels£9.99 / 25
90×120mmPortrait ovalTall wine & spirits bottle labels£11.99 / 25
100mmRound / SquareLaptop stickers, large feature labels, promotional stickers£11.99 / 25
A5 (148×210mm)Sticker sheetArtist sticker packs, planner sticker sets£12.99 each
A4 (210×297mm)Wall / window decalSmall feature decals, door signs£14.99 each
A2 (420×594mm) Popular decalWall / window decalFeature wall art, window graphics, room quotes£34.99 each
CustomAnyAny exact dimension — enter in the configuratorFrom £7.99
Tips

Getting the size right

📏
Measure your surface first
Place a piece of paper cut to your intended sticker size on the actual surface before ordering. It takes 30 seconds and eliminates guesswork.
🖨️
Print at 100% scale before ordering
Print your design at full size on a home printer to see exactly how it will look. Check text is legible and your logo is clear at that size.
🔤
Minimum text size is 6pt / 2mm
Any text smaller than 6pt (about 2mm tall) may not print legibly. Check very small text in your proof before approving.
📐
Leave breathing room around your design
For the best result, keep your main design elements at least 2–3mm from the cut edge. This prevents important elements from being right at the sticker edge.
Not sure? Order a custom size
Our custom size option lets you enter exact dimensions in millimetres. If you're torn between two sizes, you can order a small test batch of each to compare on your product.
💬
Ask us — we help every day
Our team helps customers choose sizes every single day. Send us a photo of your product and we'll recommend the best size and shape for your application.

Ready to order?

Configure your size and get an instant price — or ask our team for a recommendation.