Complete reference
Find the right size
for your sticker or decal
Every product, every typical use case, with real-world scale comparisons. Browse by product or jump straight to what you're sticking it on.
Quick reference
What each size looks like
Hold your phone or a coin against the screen to check. These are at roughly real-world scale on most monitors.
Shop window decals
Sizing your shopfront signage
Shop window decals are read from the street — size them for viewing distance, not for the window. A 300mm logo that looks huge on your laptop can feel invisible from 3 metres away.
Frosted Window Decals →
Etched-glass effect for privacy and style. Size to cover the area you want obscured — these are usually larger than other window decals.
One-Way Perforated Decals →
Full-colour graphic that you see from outside, clear view from inside. Size to fill the window — smaller than 500mm looks weak from the street.
Opening Hours Stickers →
Sized for reading at pavement distance. 200×300mm works for glass doors at eye level; 300mm+ if it needs to be readable from across the street.
Logo & Branding Decals →
Bigger is usually better for shopfront branding. The sweet spot is 300–600mm wide for readability from 3m, arched across the window top.
Stickers
Quick reference for sticker sizes
Most custom sticker orders sit between 50mm and 100mm. Here's what works best for each common use.
By shape — typical sizing
| Shape | Popular size | Best for |
|---|---|---|
| Die Cut | 75 × 75mm | Logo cut-outs, brand identity stickers |
| Round | 50mm Ø | Badge-style logo, product labels |
| Square | 75 × 75mm | Clean modern branding, packaging seals |
| Oval | 75 × 50mm | Vintage/classic branding, wine labels |
| Rectangle | 100 × 50mm | Wordmark logos, address stickers |
By where you'll stick it
| Surface | Recommended | Why |
|---|---|---|
| Water bottle | 50–75mm | Fits one side without curving too much |
| Laptop lid | 75–100mm | Visible but leaves room for more stickers |
| Product packaging | 40–60mm | Seals discreetly, doesn't dominate |
| Bumper / car body | 100–200mm | Visible from 5m+ at traffic distance |
| Giveaway handouts | 50–75mm | Portable, fits in a wallet or fridge |
| Hard hat / helmet | 50–75mm | Curved surface — stay small for adhesion |
Labels
Product label sizing
Labels are sized to your container — not to preference. Measure the curved surface you'll cover and subtract 5mm on each side for clean wrap.
Bottle & jar labels
| Container | Typical label | Tip |
|---|---|---|
| 330ml drinks bottle | 85 × 50mm | Wrap leaves a clear "window" at the back |
| 750ml wine bottle | 90 × 100mm | Standard wine label proportion |
| 500ml beer bottle | 75 × 80mm | Fits below the neck shoulder |
| Small jam jar (220ml) | 55 × 60mm | Hand-packaged, artisan-sized |
| Large jar (500ml+) | 80 × 80mm | Ingredients list fits comfortably |
| Candle jar (9oz) | 230 × 65mm wrap | Full wraparound label |
Shipping & business labels
| Purpose | Standard size | Notes |
|---|---|---|
| Address labels (A4 sheets) | 99 × 38mm | Standard 14-per-sheet format |
| Shipping labels (thermal) | 100 × 150mm | Royal Mail / courier standard |
| Packaging seals | 50 × 50mm | Brand moment on box flap |
| QR code stickers | 30–50mm² | Minimum for reliable phone scan |
| Asset tags | 40 × 20mm | Equipment, laptops, office furniture |
Shortcut
I want a sticker for…
Jump straight to the recommended product and size for what you're sticking it on.
Readability science
How far away will people see it?
Text height is the single most important factor for readability. Use this as your minimum — go bigger when in doubt.
Based on UK Health & Safety Executive guidance on signage visibility.
| Distance | Min text height | Example |
|---|---|---|
| 0.5m | 7mm | Product label, reading distance |
| 1m | 15mm | Office door, inside a shop |
| 2m | 25mm | Glass door from the pavement |
| 5m | 50mm | Across a road |
| 10m | 100mm | Wide shopfronts, across a car park |
| 25m | 250mm | Large vehicle livery, building signs |
Avoid the classics
3 mistakes to avoid
Saves you a reprint and us a conversation. Ten seconds each — read before you order.
Stickers look smaller once applied
On a curved water bottle, 80mm looks like 60mm. On a shop window, 400mm from across the street looks like 200mm. Round up one size when in doubt.
Don't forget bleed
If your design has a background colour or image edge, extend it 3mm beyond the cut line. Without bleed, you'll see white slivers at the edges.
Test with paper first
Print your artwork at final size on plain paper and tape it to the surface. You'll instantly know if 75mm is too small or 200mm is overkill — before committing.
Still unsure which size?
Send us your design and tell us where it's going — we'll recommend the right size free.